Can video help you make a bigger, better impact on social media? Yes, it can. Here’s some insight.
Video boosts the impact of content marketing
Content marketing is king. If you can create content that your audience genuinely enjoys, some of them will share it onwards with their own social media communities, or at least talk about it. A few might even link back to your content from a social media post of their own, or even link back from a blog post or web page on their site.
While Google doesn’t use social signals from social media networks to inform its ranking algorithm, it certainly ‘notices’ backlinks, using them to help the algorithm pin down how popular your content is in the great scheme of things. The more backlinks your content attracts, the better the page’s visibility in the SERPs – AKA the search results – will be. The better your visibility, the more visitors you get. And the more visitors you attract, the more sales you make.
Simple, right? Sadly it isn’t that simple, because millions of other people are uploading content at the same time as you. It takes a great story, creativity, hard work and top quality output to stand out from the crowd. Luckily video is a brilliant way to do exactly that. It’s one of the most popular types of content, and it’s consumed online by literally millions of us every day.
Video supports better brand equity
Video also makes great brand equity fuel. Imagine someone who has never come across your brand before sees a video that blows their mind. You make a small yet potent win for your business. They might not tell anyone about it, or link to it, or write about it, or do anything at all about it. But you’ve sown that essential seed and one fine day, when they want to buy the stuff you sell, they’ll remember that video and click to your website. They might even recommend a friend, and all because they saw your video.
Take a look at our social media video that we produced for Adventure Clydesdale, within the first three days this video reached over 70,000 people with over 200 individual shares with immediate new clients for Adventure Clydesdale.
Some exciting stats about the popularity of video
No wonder video is fast becoming the king of content. Did you know 78% of people watch online videos at least once a week? Did you realise 55% of people watch online videos daily? Did you know social video generates 1200% more shares than text and images combined? (http://www.responsiveinboundmarketing.com/blog/video-marketing-statistics-for-2016) Or that more than half a billion of us watch video on Facebook every day? It’s a fact – video is so popular that some experts predict 80% of all consumer internet traffic will be video by the year 2020. (https://www.forbes.com/sites/tjmccue/2017/09/22/top-10-video-marketing-trends-and-statistics-roundup-2017/#65ee71e37103)
A study by Wyzowl statistics (https://www.wyzowl.com/video-marketing-statistics-2017.html) reveals 63% of businesses use video content marketing, a percentage that’s only set to grow. At the same time 82% of businesses say video marketing is an important part of their strategy, and 83% claim it delivers a good Return On Investment. (https://www.dreamgrow.com/8-reasons-why-your-business-should-use-video-marketing/)
Video is the latest big thing for a very good reason
It’s clear video isn’t the latest big thing for nothing. People love it. Done well, it works. But that doesn’t mean every video goes viral. It doesn’t even mean that every video is a good video. There are some shockers out there, and poor quality, poorly planned video with poor production values isn’t going to do you any marketing favours. And that’s where we come in, with superb quality video that will delight your audience, reflect well on your business, boost your brand and, with a bit of luck and a fair wind behind you, improve your natural search visibility. If that sounds good, let’s talk.